Worth Unpacking · Brand Wrapped Framework
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Create your own Brand Centrality Map

Place the brands you actually use across three tiers: Core, Supporting, and Periphery. Fill it in, then download your map.

Build your map 5 steps
2Core

Strong combination of engagement and relationship significance.

    3Supporting

    Established but less central role.

      4Periphery

      Limited engagement or relationship significance.

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        Core

        Strong combination of engagement and relationship significance.

        Supporting

        Established but less central role.

        Periphery

        Limited engagement or relationship significance.